How Should Bloggers Use Klout?

If you want to blog successfully, you need to maximise the impact of your Social Media. There are many tools and metrics have been developed to help you measure, schedule and track the impact of your social activity that have launched, failed, and thrived these past few years. One metric that many thought, only last year, would blend in to the background was Klout. Read on to see how Klout could help your blogging!

What is Klout?

Klout was founded in 2008 as a Social Media algorithm that would scrape your social media accounts and label you with a ‘Klout Score’ on a range of 1-100. This metric was meant to measure the amount of social interaction throughout a user’s social media network, yet it was often criticised. In the end, many did not care about their ‘Klout Score’. Many thought the metric was arbitrary, or easily duped or manipulated. Others complained their Klout score went up and down so often, it was no longer a metric that had any real worth.

The Klout Social Feed

So was that the end of Klout? Nope. Earlier this year, Klout reinvented their business model. They are no longer a geeky algorithm that just measures social content, but have a new tool: a stream!

We all know blog and social media content is essential if you want to grow your blog. By providing Klout users with a stream or ‘feed’ of information related to your blogging topic, you are able to schedule relevant Tweets or updates. You can also measure the levels of interaction per update, and see what kind of content is going viral. A really useful tool!

How should bloggers use Klout?

Social Media scheduling tools such as Hootsuite are great for planning, but what they don’t give you is a constant, just-published stream of viral stories and blog posts that you can tweet about! Klout actively helps you push out sharable content in to your Social Media channels. It comes in super handy if you want some blog post inspiration too, since you can see what type of content is being shared.

Our conclusion: Klout may not be the metric that you need to pay attention to over all others, but as a tool, is definitely something you bloggers should try.

Have you ever used Klout? Do you find it a useful blogging tool? Comments welcome!