It’s important to bring readers to your site, but that isn’t then end of the line. Once someone is on your site, you want to entertain them enough to keep them there! Keeping track of the page views you get as well as the unique users that visit your site is a great way to understand how well people are engaging with the content around your site. If you need clarification on the difference between page views and unique users you can find definitions here!
To help you keep readers moving around your site, we’ve put together a few points on how you can increase your page views:
- Use Internal Links
Internal linking is when you link to other parts of your website from within your content. This works well for referring readers to more content that they may find useful. Especially if the reader is a new reader, there may well be information beyond the piece they’re reading that could help them. Make sure you’re giving your readers everything they need to stay on your site rather than going elsewhere for what they need!
- Highlight Key Content in Your Sidebar
We’ve talked about evergreen content a few times before on the Bloggers’ Lounge, but we’ve mentioned very little about how you can promote these pieces of content on your site. Using your sidebar as a place to rotate key pieces of content that you think your readers will always find relevant is a great way to move people onto a new article once they’ve finished reading the one they’re currently on.
- Make Sure Your Navigation Bar is Highlighting Popular Blog Sections
What use is your navigation bar if it isn’t going to direct your readers to the most popular parts of your site? Make sure that your navigation bar is optimised so it directs readers to the most important parts of your site. If you use Google analytics you’ll be able to tell where most of your readers are going, and this should help inform you where you should be directing traffic with your navigation bar.
Any extra points of your own?! Let us know your thoughts in the comments below!