How to Create a Great Blog Post Series


Creating a blog post series is useful for so many things. Creating one can be especially handy when you’re finding yourself running low on content ideas- a series can run on a theme as long as you can make it! It’s also an excellent opportunity to create content you know your readers will love- provided you do your research before you get stuck in. Here’s a brief guide on how you can make a blog post series a great success!

Ask Your Audience

Ideally, a blog post series will be on a topic that both you and your readership especially enjoy. In the time leading up to your series, pay special attention to which posts go down best with your audience both on social media and on your blog in terms on views. You should also look at your posts and tweets historically (you may need google analytics for your blog posts, and social bro to look over your ) so you can work out which posts have gone down well in the past. This should give you a good starting point from which you can create a series you can be confident will be popular. So for example, if you notice that ‘Top 5’ posts have inherently done well, you’ll know that a series of top 5’s will be a good bet!

Once you have a vague idea, it’s time to get your audience involved! Give them a few ideas to choose from, either in a blog post or just in the form of shout outs on social media. Not only will this help in terms of getting awareness for your post, it will again ensure your final idea is well tailored to those who will be reading it.

Break Your Idea Down

So, hopefully by now you’ll have a few ideas- make sure you get the most out of them. As an example, if you blog about beauty and realise that skincare tips go down well, break the idea down and go into more detail e.g ‘Skincare Tips Part One: Looking After Your Skin in the Sun’. This way your posts will be really unique, plus drilling down like this means you’ll have way more content to produce!

Brand it!

A really nice thing to do when you start a series is to create a brand for it. Creating a series of images to accompany the post and go with your social media updates can work really well. It’ll help your readership know its part of the series, as well as giving the series a professional feel.

Create a Buzz

As well being a good way to create new blog post ideas a blog series should create a buzz around your blog. Create a hashtag, get in touch with your fellow bloggers and spread the news! If there are any twitter chats relevant to your series get involved in them too. As you’ll have planned your series, you’ll be able to spend a little less time on content ideas- take this time and use it to push your content on social media in a targeted way.

Have you created a blog series, or are you planning one? Let us know in the comments below. Keep up with our blogging tips on Facebook and Twitter!

6 Responses to How to Create a Great Blog Post Series

  1. Natasha Nuttall July 3, 2014 at 4:34 pm #

    I’ve started a series called ‘BA (Hon)est’ which is about honest advice for creative students from a graduate perspective.

    I’m on post 3 atm, but have over 12 posts planned for the series! Check it out and let me know what you think:

    • Rebecca Brown July 7, 2014 at 8:58 am #

      Hi Natasha, wow this is great! Thank you for sharing!

      What kind of feedback have you got so far?

      • Natasha Nuttall July 8, 2014 at 2:39 pm #

        The feedback has been great – a lot of people sharing it on twitter, emails asking for advice and I’ve been asked to do a talk to students too. It’s been really successful so far – I’m loving meeting new people and helping if I can!

  2. Carey Martin July 5, 2014 at 3:34 pm #

    I just started blogging last month! Is it to early to start a series??

    • Rebecca Brown July 7, 2014 at 8:57 am #

      Absolutely not! You should go for it, I think creating a series is a brilliant way to get into the swing of things early on in your blogging career.

      Let us know how it goes!


  3. Danielle July 7, 2014 at 6:02 pm #

    I found this post really helpful. Ive been blogging for a year now, but recently Ive got more into it. I think this is what I have been trying to do – Ive kind of categorised my posts, but im not too sure if they’re a series – I mean, they follow on, but any further tips of how you differentiate between a series and categories would be gratefully appreciated.

    I think this is a series? I’m not too sure though:

    (not very well scheduled though, I will admit!)