Creating a blog post series is useful for so many things. Creating one can be especially handy when you’re finding yourself running low on content ideas- a series can run on a theme as long as you can make it! It’s also an excellent opportunity to create content you know your readers will love- provided you do your research before you get stuck in. Here’s a brief guide on how you can make a blog post series a great success!
Ask Your Audience
Ideally, a blog post series will be on a topic that both you and your readership especially enjoy. In the time leading up to your series, pay special attention to which posts go down best with your audience both on social media and on your blog in terms on views. You should also look at your posts and tweets historically (you may need google analytics for your blog posts, and social bro to look over your ) so you can work out which posts have gone down well in the past. This should give you a good starting point from which you can create a series you can be confident will be popular. So for example, if you notice that ‘Top 5’ posts have inherently done well, you’ll know that a series of top 5’s will be a good bet!
Once you have a vague idea, it’s time to get your audience involved! Give them a few ideas to choose from, either in a blog post or just in the form of shout outs on social media. Not only will this help in terms of getting awareness for your post, it will again ensure your final idea is well tailored to those who will be reading it.
Break Your Idea Down
So, hopefully by now you’ll have a few ideas- make sure you get the most out of them. As an example, if you blog about beauty and realise that skincare tips go down well, break the idea down and go into more detail e.g ‘Skincare Tips Part One: Looking After Your Skin in the Sun’. This way your posts will be really unique, plus drilling down like this means you’ll have way more content to produce!
A really nice thing to do when you start a series is to create a brand for it. Creating a series of images to accompany the post and go with your social media updates can work really well. It’ll help your readership know its part of the series, as well as giving the series a professional feel.
Create a Buzz
As well being a good way to create new blog post ideas a blog series should create a buzz around your blog. Create a hashtag, get in touch with your fellow bloggers and spread the news! If there are any twitter chats relevant to your series get involved in them too. As you’ll have planned your series, you’ll be able to spend a little less time on content ideas- take this time and use it to push your content on social media in a targeted way.
Have you created a blog series, or are you planning one? Let us know in the comments below. Keep up with our blogging tips on Facebook and Twitter!