By now, we should all know the very basics of improving a blog posts chances of success; sharing on social, sending to other bloggers who might like it etc. However, there is always more you can be doing to improve both your individual blog posts and your blog as a whole. Some things can take just a few minutes, whilst some tasks can take up to an hour. The best thing to do is pick out what fits with your schedule, and just do the best you can with your time. Here are a few quick(ish) ideas on how to improve your blog posts to get you going….
Include Relevant Internal Links
Especially once you’ve built up a large body of work, you’ll be able to start linking internally to other relevant posts you’ve written on a subject. So often people focus on finding relevant sources outside of their website to back up articles- but why send people away from your blog?
Not only is internal linking a good way to move people around your site, it’s great for SEO. If you link from a certain keyword to a relevant article you have on the topic, you’re helping search engines understand that there is something on your website relevant to that keyword.
Create Compelling Picture for Social Media
Social media is incredibly visual. Facebook, Google+ and of course Pinterest are incredibly focused on images, so creating one bespoke image to use on these platforms will boost sharing and readership immensely! Whether it’s a beautiful fashion/lifestyle shot or a cover photo with wording created for Pinterest, taking care over your images and actually using them on social media as well as in your blog posts will boost interaction!
Include a ‘Call to Action’
A call to action can be anything you like, but it should relate to two things; the post it’s in, and your current aims for your blog. For example, if you’re a food blogger writing a post about promoting recipe posts on Pinterest, and your aim is to get more followers on Pinterest then the obvious call to action would be something like ‘Come and Pin with us Here to check out how we promote our recipes’ with a link to your Pinterest!
Here are a few other ideas for call to actions to include at the end of a blog post:
- Read more here…..(include relevant links to your blog posts and further reading)
- Tweet us your thoughts (obviously put your own handle here!!)
- Comment below with your thoughts, ideas or tips on the subject.
It’s fairly simple really; all you’re doing is trying to move the conversation forward into the comments section, email or social media channels!
Making the most out of every blog post can be done with just one or two really easy adjustments, many of which take no time at all.
As always, if you have any questions, tips or suggestions get in touch