Hey Stephanie, just give us a little introduction to yourself and your blog…
My blog focuses on my love of the colour black and dark fashion, with a little bit of lifestyle, travel, art & culture thrown in too. It’s basically a mixture of all of the things I love doing, plus my boyfriend’s beautiful photography & the occasional appearance by my puppy too!
What made you want to start blogging, and in one of the most competitive niches, fashion.
I studied fashion design at university, and in the beginning the blog was my way of keep myself inspired by fashion after I graduated. I decided to take a little time off before looking for a fashion related job, as I was exhausted & I wanted to make sure I stayed up to date with everything & was still a little involved in the industry during my break.
How has your blog changed since you first started blogging?
In the beginning it was more of a scrapbook, I never intended for it to become popular, or even read by other people at all – it was more of a diary for myself really! I posted mostly inspiration boards, illustrators & designers work that I found inspiring & only the occasional outfit post. I still make a point of posting about other artists & designers now, I don’t want it to become purely an outfit blog, but outfits are definitely the most popular posts now & I try to do at least 2 a week.
What has been the proudest moment of your blogging career so far?
The fact that it’s opened doors & given me so many opportunities that I would never have even had the chance of without the blog, so I will always be grateful for that. Plus getting to work with & meet so many amazing people, it’s quite surreal! The features are always nice too, I feel very proud to say I’ve been featured by some of my favorite brands & magazines.
What one piece of advice would you give to fashion bloggers just starting out now?
Find a way to stand out. There are so many blogs now, and a lot are very similar – all posting the same things as each other & copying what the huge bloggers post, in an attempt at getting some of their fame. New bloggers get lost in a sea of similar blogs & forgotten if they can’t find a way to stand out. I think the way I dress, and the fact it’s different to the way a lot of (UK in particular) bloggers do, has been the main thing that’s got my blog to where it is now. I love that I get emails from brands saying ‘we’re doing a feature on all black looks, and instantly thought of you!’, it’s become my signature & everyone needs one of those to be memorable. Also, never forget the power of social media & of being nice to everyone you meet!
What is your plan for the future of your blog, where would you like to see it and yourself in a year from now?
I hope to just keep doing what I’m doing now, and growing the blog & it’s audience even more. I’m launching a small collection of clothing under the FAIIINT label in the next few months, so I’m hoping to see that grow into a full time career over the next year or so. Fingers crossed!
And finally who are your favourite bloggers right now?
Kylie (http://www.memoirmode.com) & Tara and Jade (http://www.thestylerawr.com/) are some of the nicest girls I’ve met, and they both have awesome blogs too – I really love to read blogs by girls who dress totally differently to me. I’m also a big fan of 5 Inch & Up (http://5inchandup.blogspot.co.uk/), The Animal Orchestra (http://www.nadiabailey.com/), Style Marmalade (http://www.stylemarmalade.com/), Hybrid Hunter (http://hybrid-hunter.blogspot.co.uk/), and I love Bleaq (http://www.bleaq.com/) for my art fix too.
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