So, you’ve been outreached by a brand but it’s not exactly what you want to do, so you need to turn them down. It is your blog after all, you have worked really hard on it and you should always, always only work with people who will benefit your blog and your readers, and who you are interested in enough that you want to put in the huge amount of effort that it takes to create a blog post.
With this in mind, have a look at the three different ways you can say ‘no thank you’ to a brand and still have a positive engagement with them.
- No thank you- but maybe in the future
If you are emailed by a PR who is outreaching to you on behalf of a brand, then you want to stay on their good side. Even though this particular brand isn’t right for you, another one they work with might be. Respond to their email detailing why this brand isn’t right (wouldn’t interest your readers, the action they want you to perform isn’t in keeping with your blog…) and then thank them for thinking of you, and say if they have anyone else who might fit better with your blog (detail what you are interested in) then you would be interested. That way, you have a potential connection but don’t have to put something on your blog that you don’t want to.
- No thank you- your brand isn’t relevant
It’s okay if you don’t think a brand will be a good match for your blog, it’s better you tell the brand that rather than just ignore their email- they might keep contacting you for other projects which will be a waste of both parties time. Thank them for their interest, but say that you don’t think you will be a good match. If you have a blogger friend who you think would be a good match then mention them in your reply, it’s lovely to be able to help people out!
- No thank you- I don’t do these kinds of posts
If you don’t accept guest posts, or infographics etc. then explain that this isn’t the sort of thing that you do, but thank them for thinking of you and leave it at that.
The most important thing when declining a brand is to be polite. It takes a lot of time and effort to contact a blogger, and although the person contacting you would probably prefer it if you did want to work with them, they would appreciate honesty and politeness in your response. If you are rude, or simply don’t reply then you have lost a contact for life, and you never know what they could have offered you in the future!
Do you have any more tips? Leave them in the comments below!