What’s the key to a large readership? A unique selling point, great content and a little bit of TV coverage according to Chris of the now hugely successful ‘Yorkshire Pudd‘
1. Tell us a bit about the concept of your site, and why you started it.
Yorkshire Pudd was born shortly after I was crowned the UK Amateur Yorkshire Pudding Champion 2011, initially to share my recipe, the site moved on to include experimental Yorkshire Pudding dishes and accompaniments, in 2012 we began food blogging seriously and included regional dishes, restaurant reviews and generally anything food and drink related. In the September 2012 I retained my crown as Yorkshire Pudding champion and one week later began filming with ITV for a brand new Simon Cowell backed TV show called Food Glorious Food.
2. You’ve managed to get various TV appearances, how did you manage to get there?!
By being different, there are 1000’s of food blog’s out there but what is it that sets you apart, what’s your USP, for us being Yorkshire Pudding champions is quirky, it get’s you noticed and ultimately the TV companies end up coming to you rather than the other way around!
3. Many bloggers have trouble building their mailing lists, how have you managed to reach 2000 and what advice would you give to those looking to do the same?
Carpe Diem – Seizing the day and seizing the opportunity, every person you come across, emailed, being in contact is a future lead and a future reader of your work, it’s about working the people and jumping on ever opportunity that comes your way, remember to place your subscribe box in just the right place on your site, if people are engaged they will want more!!
4. What are your future plans for your blog? Where would you like to see it in a year from now?
More great content, increasing numbers, much of the same to be honest, we have some fantastic recipes coming to the blog over the next few months, as well as some great giveaways that we’ve been lucky enough to pick up over the last few months, and with the restaurant scene getting better and better in the Yorkshire region fingers crossed we’ll get invited to review some great restaurants too!!