Just as everybody can have an opinion, so everybody can have a blog.  All you need is a Google account (for Blogger) or a free Wordpress account and you can put up your own content and call yourself a blogger, although self-hosted blogs offer more freedom and tend to be...
Possibly the most important key to blogging success is providing fresh content on a regular basis. Basically, it’s the only way to keep your loyal community coming back for more. In order to do this, however, you need to make a commitment to write even when you don’t really feel...
Facebook may not be the coolest, edgiest social network in town, but it’s far and away the biggest and, as such, it has to be of interest to anyone who wants to make a name for themselves as a social media influencer. Here are three tips for making the most...
Instagram and blogs are possibly the world’s best and most natural partnership.  Learn how to use Instagram effectively and you can score the double win of sending more traffic to your blog and building a following that could help you to win work with brands. Here are 6 tools to...
Successful blogs have a good relationship with their readers and are trusted by them.  Great content and a positive approach to blogging can create a sense of authority on behalf of the blogger, letting readers know that they are following an expert who is credible in their field. Here are...
If it were easy everyone would be doing it, the old joke says.  These days, however, it appears that everyone is blogging… but not everyone is doing it well at all. In fact, there are a number of common mistakes seen time and time again in blogs.  Here are five...
Blogging tools to enhance your content Fundamentally, blogging is about creating great content, but new bloggers in particular can find it very disheartening to put so much effort into creating great content only to have it disappear into the digital ether.  That’s why bloggers need to become promoters as well...
Attract brands to your Insta profile by avoiding these mistakes Modern brands love Instagram and, if you can create a compelling Instagram profile, you will be in a very good position to do business with them. When you are planning your Instagram strategy, make sure you avoid these 6 basic...
The benefits of blogging for online influencers Social media sites come and go.  While Facebook may be right at the top of the social media tree just now (at least in terms of raw numbers), once upon a time that was true of MySpace (and before that there was Friendster…)....
Content marketing and its spin-off, influencer marketing, are big business and, if you haven’t already got in on the game, it’s time to make the leap. You don’t want to miss out on what influencer marketing can offer you and your brand, so here are three key developments we expect...