Working with Brands

We’ve always advised getting in touch with brands- not necessarily so you can outright ask for a product, but to introduce yourself, pitch an idea or sow the seeds of an exciting collaboration. The best blogger/brand campaigns are the result of an expert pairing of PR and blogger, working together to create something really special. PR’s work incredibly hard to find bloggers that align perfectly with the brands they represent for these types of larger campaigns, and what better way is there to show you align with your favourtie brand then to get in touch directly?! It may not result in an instant campaign, but it will help you stand out among the huge sea of bloggers that PR’s need to get through to find their brand ambassadors!

One of the biggest issues people have when they get in touch with brands is the lack of response they receive. Whether it’s because your emails are going straight into junk, or are simply being read and ignored, here are our top tips to help you start meaningful conversations with the brands you love via email!

Be Clear and Concise about Who You Are and Why You’re Getting in Touch

You’d be surprised about how many bloggers get in touch with us asking to find out about working with brands without even sending us their blog URL or telling us about their site! It’s hard to build a relationship with a blogger and pair them with brands when you can’t even look at what they do! Make sure you start up by telling the PR who you are, where you blog and what you’re about. Don’t make this part too long though, a couple of introductory sentences will do.

The next part of your email should explain why you’re getting in touch. Did you just want to introduce yourself and get to know the brand’s PR team, or do you have something specific in mind? Again, try not to be too long-winded here; an opening email should always be fairly short. You can go into more depth once the conversation as opened up.

Make it Personal

If you can, try to find an individual to contact at the brand. Using specifics like names can really help grab peoples attention. Remember most of these people are getting dozens of emails per day- some even hundreds! Make sure yours doesn’t look so generic it gets ignored.

Don’t Ask for Too Much in Your Initial Email

The first few emails are relationship building, don’t think of PR’s as Father Christmas; it is not their sole purpose to hand out gifts! Rather than thinking about what they might be able to give you, think about getting to know them and how you might be able to work together. It’s always better to get on with your colleagues- and this goes for the PR/blogger relationship just as much as work colleague relationships.

Finish Up with a Question

Ending an email without a question is a rookie mistake! If you want people to reply, give them something specific to reply to; it’s as simple as that!

Always Write a Follow Up

If you don’t get a reply within a few days don’t despair! Often, people intend to reply but don’t have time, or the just miss your first email all together. Sending a really brief follow up, just asking if they saw your initial email and would they like to chat is a polite way of prompting people to reply. Definitely something I would recommend getting into the habit of doing.

Have you been getting in touch with PR’s? Are you a PR with a few tips of your own?! Let us know what you think in the comments below…..

Rebecca is the Editor of the Bloggers’ Lounge, and Content Marketing Manager at DBD Media.

Comments (16)

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  1. Awesome post! Just one question: I’ve never sent a PR email and have always waited for companies to contact me. Do you have any advice on what the subject line should say. I’d assume to avoid anything to casual like “HEY!” but not sure what IS appropriate.

    • Replying to LJ

      I’d advise judging it on the brand- if it’s a fun and quirky brand with a personal brand voice, then you can replicate that with something outgoing and friendly! If the brand has a slightly more reserved voice, you may want to consider mirroring this in your subject line by keeping it very to the point.

      One other tip- try to keep your subject line fairly short!

      Hope that helps!

  2. I’ve spent the last few nights doing some research on how to approach a travel brand company. My hardest thing has been creating the email itself and what to say and how to say it. I have a rough draft but I think I am missing something.

    Is there an example or layout that you can provide to bloggers on how to build the email?

    Thank you,

    Ruthie

    • Replying to Ruthie Turner

      Hi Ruthie-

      Let me have a think, that’s a great idea for a post so I think there is certainly something we can put together.

      In the meantime, feel free to email me if you have any specific questions!

      All the best,

      Rebecca

  3. Thanks for the great tips!

  4. Hi there. I’m going to ask a stupid question, although I also believe that the only stupid question is the one you never ask!

    Is there some kind of directory of PR agencies and who they work with, or do you just type something genetic like “PR company UK” and trawl through each company that comes up and research who they work with? It seems a daft question, but where exactly DO you start?

    I’d be grateful for any tips!
    Thank you!
    Loz X x X

  5. This post is officially bookmarked ! will definitely be referring back to for future reference!

    Thanks all at The Bloggers Lounge!

    Holly

    http://hollyemeryphotography.blogspot.ca/

  6. This is v. useful advice xxx

  7. Thank you, really needed this. Now to put the info to good use.

    http://www.anythingbeautygoes.com

  8. I always wait for brands to get in contact with me, therefore this post is very helpful.. thank you!!

    Also I saw above someone ask for a email layout, did you ever create a post on this?

    Thanks,
    Abbie x

  9. Here are three free apps that will help you generate automated welcome emails when someone signs for your email list. Click through to the apps to understand how they work and how they can be integrated to your store.

  10. Hey Hey!

    I am loving this post! There is so much I am loving lately on this site its hard to bring it down to one thing. But posts like this are amazing for someone like me, who started as a simple Blogger and now is growing into the industry as a social media manager, interviewer, content writer and all the bits and bobs!

    Thank you for giving us such straight forward info and reminding folks to value themselves and still be professional about how we go about what we do.

    Awesome attitude.

    You can keep up with me here: http://www.ceecestaxi.wordpress.com

    Chat soon
    #LoveAndTravelHugs©
    Cee

  11. This is an incredibly helpful post! I don’t want to directly pitch for items (yet), I just want to be included in an email list for product review, press releases, the like. I feel like I am much more likely to get told yes if I just ask to be put on a list then ask for a bunch of stuff from their companies. I needed help in crafting an email and this definitely helps!

    Nina M

  12. Awesome! thanks for writing out these tips. Very helpful

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