Tell us a little about your blog
My blog is Fit and Gluten-Freehttp ://fitglutenfree.co.uk/ . It’s a health, fitness and lifestyle blog all about being happy and healthy, with everything in moderation. I strongly believe that we shouldn’t hate our bodies and do things like frantically diet in summer, so my blog is all about having a sustainable healthy lifestyle and learning to love your body not only for how it looks, but also for what it can do!
I started blogging during my journalism degree and although I didn’t initially enjoy it because I wasn’t sure what to base my blog on, once I figured out exactly what I wanted to write about I fell in love with blogging. It feels incredible to share my passion with so many people and to hopefully help them with the information I’ve learned both from my own experience and from the courses I’ve done over the years (which include becoming a PT and various nutrition courses).
Let’s talk about your personal style, can you tell us more about your influences and where you draw your inspiration from?
I don’t really know how to describe my blogging style; I guess it’s just being honest. Everyone who follows my blog knows I will never try to hide the fact I have treats at times because I think blogging is all about being honest, otherwise it’s very hard to feel like you have something in common with the person whose blog you’re reading. I like to be relatable and I think telling my followers the truth is the best way to do that. One of my biggest inspirations in the industry is Ben Coomber. He is a brilliant nutritionist who has an educational podcast, which I listen to every week without fail. I love his work and he tells it as it is, without any difficult to understand hidden meaning messages. He genuinely enjoys helping people to achieve a healthy balanced lifestyle, which is something I feel passionate about.
How tricky is it to start up a blog in such a saturated market?
It’s very difficult to get noticed, and my following is still very small, especially compared to some of the other bloggers in my niche. However, I have a fantastic group of people following me who are lovely and very supportive, and I think that the number of followers you have is becoming less important these days. Blogs are increasingly being valued for how interactive their followers are and how credible their content is, rather than just how many followers they have. My top tip for anyone starting out with blogging is to write about their passion, because it’s easy to continue writing if you feel strongly about something and people will sense that passion through your posts and be more inclined to listen to what you have to say. I also think it’s important to establish yourself as an expert in your field. This will obviously take a long time, but it’s one of the reasons I qualified as a PT, so I can work towards becoming an expert in my field and have that knowledge to make my writing more credible. What advice would you give brands looking to work with bloggers like yourself? I think when brands want to work with bloggers it’s really important for them to do their research on the blog/blogger. I always appreciate it when a brand contacts me that has taken the time to read my blog and figure out my values and to explain why they feel we could work well together, rather than a blanket email that isn’t personal to my blog.
What advice would you give brands looking to work with bloggers like yourself?
I think when brands want to work with bloggers it’s really important for them to do their research on the blog/blogger. I always appreciate it when a brand contacts me that has taken the time to read my blog and figure out my values and to explain why they feel we could work well together, rather than a blanket email that isn’t personal to my blog.
Natalie, thank you for taking the time out to share your story with The Bloggers’ Lounge!
Follow Natlie’s Instagram @ https://www.instagram.com/fitandglutenfree/ and check out her blog.