Most of you will have heard of USP’s (Unique Selling Points) before; your USP is the standout element of your blog, the unique and interesting thing that makes you stand out from the crowd.

However, what if you haven’t worked out what your USP is yet? It is really important to ensure your blog has a unique aspect to help you define your identity within the blogging world. If you haven’t already established what your USP is, take a read over the list below and work out what aspect of your blog you can start developing in a unique way that will help you stand out:

  1. Tone of Voice

Is your tone of voice something you work hard to develop and hone? If so keep going! An individual and unique tone of voice is a huge pull for some readers. Many readers like to really ‘get to know’ the bloggers they love, and so making sure your tone of voice is perfectly formed is a brilliant USP which will help you stand out.

  1. Branding

Visually setting yourself apart from other blogs by creating a unique brand is an excellent way to get attention from readers and brands. Branding instantly lets people know who you are, and what you’re about. We have lots of information on turning your blog into a brand, so take a look at some of our other blog posts to read into this more.

  1. Photography

Within most niches, your photography is incredibly important. Excellent quality photos with an individual style can instantly help you build an identity online. Take Park & Cube for example; her crisp, clean and chic photography is instantly recognisable. Most of her readers will be able to identify her photographs anywhere- this is what you should aspire to, if your photography features heavily on your blog.

  1. Personal Style

This is only really relevant if you feature yourself on your blog. As with tone of voice, readers love to follow blogs that make them feel they are getting to know the writer. For this reason it’s important to promote yourself as an individual so people can get to know the person behind the posts.

What makes you stand out, and what do you look for in other blogs? Tell us in the comments below!

Rebecca is the Editor of the Bloggers’ Lounge, and Content Marketing Manager at DBD Media.

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