Choosing The Right Niche For Your Blog
Pick any niche you can think of – from the most mainstream to the most obscure – and the chances are that you will find at least one successful blog getting a lot of traffic. Avoid the temptation to have a blog that covers every topic under the sun, and instead remember that it does matter that your blog has a niche.
This is because you stand a far higher chance of developing a loyal community of regular readers if you consistently serve them content on topics that interest them than if you try to jump about from theme to theme so that they never know from one week to the next whether or not your content is going to be at all relevant to their interests.
With that in mind, here are three tips to picking your perfect blog niche.
- Follow your passions
You don’t have to know a great deal about your choice of topic to start with; you can always learn. In fact, you may want to start your blog by charting your journey from beginner to expert and talking about everything you learn along the way.
You do have to be passionate about it because, if you want your blog to succeed, then you will need to post content on it regularly. Realistically, you are looking at posting at least once a week or more, every single week.
Over the long term, look at what really interests you and see what you can do to monetise your interests (if that’s your aim). This is probably a better approach than looking for a niche that has clear revenue-making potential and trying to force yourself to write about it when you’d really rather be doing something else.
- Think about sustainability
Trends come and go, but successful blogs remain. In other words, when you’re considering potential blog niches, think about how likely it is that people will still be interested in the topic one year from now let alone ten years from now.
A blog on fidget spinners, for example, might have pulled significant traffic over the last year or so, but it’s an open question as to how much momentum it would have over the long term. A blog on yoyos, by contrast, might get less traffic but have more sustainability over the longer term.
Having said that, it’s worth remembering that while blogs need a niche, you have a certain degree of flexibility over how narrow or wide that niche is. For example, you could run a blog on “hand-held toys” and cover current trends like fidget spinners as well as longer-term classics like yoyos.
- Look at the options for monetising your content
Last but not necessarily least, if you have a choice of niches that genuinely interest you and are sustainable, then you may want to give preference to the one which has the clearest path to monetisation if not now then at some point in the future.
Many people blog simply for the love of it, but being able to get something back from ads or product creation, such as information products or membership sites, can be a strong motivation when blogging feels like something you’re temporarily bored of. Similarly, using your blog as a way to build your profile and attract thought leadership attention can be a strong pull to maintain a professional and interesting blog.