As we mentioned in our recent article on mailing lists, building an engaged list of email subscribers can be an excellent way to give your blog a new revenue stream as well as keeping your following loyal and engaged.
Once you begin building this list of subscribers you must be able to keep them completely engaged with your content. It may seem like a hassle; a whole new section of your blog which you need to develop ideas for, but it can be incredibly simple to produce exciting and engaging content for email.
Here are a few ideas you can use, and we’d love to hear yours too so feel free to leave your thoughts in the comments below:
Use Google Analytics to Share Your Most Popular Content of the Month
We’ve mentioned Google Analytics time and time again; as a blogger you should be using it to monitor, understand and build your audience. One of the most useful features of Google Analytics is the section which allows you to look at the performance of individual pieces of content. If you go to the ‘behaviour’ section of the site you’ll be able to see this information under ‘site content’. You can then use this to share the top pieces of content with your subscribers.
Share Email Exclusive Content
In order to prompt sign ups to your mailing list, you need to be able to provide something unique and useful. One way of doing this is to provide content exclusively for your subscribers. You could consider a short blog post, or even something larger like an eBook.
Use Your Mailing List to Improve Your Blog by Taking a Survey
There is nothing more valuable than feedback; you should take any opportunity to get as much of it as you can from your readers. Surveys are quick, easy and cheap to put together and can help you find out what content your readers really love.
- Quick Tip: You could use a survey to ask your readers what brands they love, and then use the results to get in touch with relevant brands. You’ll have proof your readers will be interested in hearing about them, meaning it’ll be easier for you to persuade brands to invest in collaborating with you!
Let us know your thoughts in the comments below!