Regal Rose is a trend-led fashion and jewellery boutique, which was founded 6 years ago by twins Louisa and Rebecca Warwick.
After seeing extraordinary growth during their first few years of business, Regal Rose needed a team to help them galvanise their growth further, helping them to take their business to the next level.
Working with bloggers had long been a part of their growth strategy, however as demand grew Regal Rose needed an agency to build on their work and invest a significant amount of time and expertise into blogger outreach to help them increase sales whilst increasing their social media following.
We were exceptionally excited to begin working with a brand that was already a firm favourite with our team, and needless to say our blogger community were even more excited.
We developed a two pronged approach, designing two tailored campaigns which would run simultaneously:
- A social media and email campaign, engaging thousands of bloggers within our community
- A tailored and specific campaign, engaging a small but highly influential group of bloggers, vloggers and social influencers
During the first phase of our campaign, we launched Regal Rose as a new partner within our community prompting a huge section of our community to apply to work with them.
Alongside this high volume campaign, we connected Regal Rose with a select group of our contacts. Each blogger selected was required to have excellent quality content, an interesting and unusual style and a strong, engaged following.
350 bloggers from within our network signed up to work with Regal Rose within 10 days.
Our click through rate came in at 14.1% higher than the average within our industry.