trend-led fashion & jewellery boutique seeking strategic partnership

Regal Rose, a trend-led fashion and jewellery boutique, needed an agency to build on their extraordinary growth and to help them develop and engage with an active social audience.

Regal Rose is a trend-led fashion and jewellery boutique, which was founded 6 years ago by twins Louisa and Rebecca Warwick.


After seeing extraordinary growth during their first few years of business, Regal Rose needed a team to help them galvanise their growth further, helping them to take their business to the next level.

Working with bloggers had long been a part of their growth strategy, however as demand grew Regal Rose needed an agency to build on their work and invest a significant amount of time and expertise into blogger outreach to help them increase sales whilst increasing their social media following.


We were exceptionally excited to begin working with a brand that was already a firm favourite with our team, and needless to say our blogger community were even more excited.

We developed a two pronged approach, designing two tailored campaigns which would run simultaneously:

  1. A social media and email campaign, engaging thousands of bloggers within our community
  2. A tailored and specific campaign, engaging a small but highly influential group of bloggers, vloggers and social influencers

During the first phase of our campaign, we launched Regal Rose as a new partner within our community prompting a huge section of our community to apply to work with them.

Alongside this high volume campaign, we connected Regal Rose with a select group of our contacts. Each blogger selected was required to have excellent quality content, an interesting and unusual style and a strong, engaged following.


350 bloggers from within our network signed up to work with Regal Rose within 10 days.

Our email campaign saw an open rate which is 32.5% higher than the industry average for creative agencies.

Our click through rate came in at 14.1% higher than the average within our industry.

higher than avg. open rate!
increase in Twitter referrals
Twitter referrals to Regal Rose’s website increased by +23% over 2 months.

Influencers we have recruited as brand ambassadors are now amongst the highest referrers to Regal Rose’s website.

What They Thought

"After following The Bloggers' Lounge on Twitter, we soon realised we were looking at a passionate and professional team. Always on the look out for a fresh minded, contemporary and dedicated media team to work along side Regal Rose, we soon felt drawn to contact them! Not only did we find The Bloggers' Lounge's tweets/blog relevant and educational, we also noticed there was a very energetic, hardworking team of creatives behind this company and wanted to know more. After meeting with the Bloggers' Lounge we knew we'd make the perfect team."
Rebecca Warwick
Owner and Founder

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