Promoting a mini break in a big way.

Air France, one of the world’s foremost airlines, needed an engaging content campaign to engage with a new audience to promote a very special Parisian offer.

Air France are one of the world’s foremost airlines. They operate worldwide scheduled passenger and cargo services to 168 destinations in 93 countries.

The Challenge

We were asked to create an exceptionally engaging creative piece, helping Air France to promote their offer on return flights of £49 on London to Paris return flights. They specifically requested that our idea incorporate a large group of influential bloggers. We had 3 weeks to conceptualise, create and outreach this piece.

Approach

Relishing the opportunity to create something exciting for such a well-known brand, we spent the first few days of our project conceptualising our approach. After mulling over dozens of potential ideas, the team settled on something unique, useful and visually stunning.

Putting the airfare of £49 at the centre of our campaign, we decided to embark on the ambitious task of getting 49 insider tips on what to do in Paris from dozens of the city’s most influential bloggers, journalists and writers.

Using our contacts to create a unique guide, written by local bloggers we designed and developed a highly commended piece of content.

Result

miniguide
"The campaigns The Bloggers’ Lounge have run for us with bloggers have been effective and innovative. They are a friendly and knowledgeable agency who are a pleasure to work with."
Rob Hughes
Marketing Manager

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