Successful blogs have a good relationship with their readers and are trusted by them. Great content and a positive approach to blogging can create a sense of authority on behalf of the blogger, letting readers know that they are following an expert who is credible in their field.
Here are five basic tips on building and maintaining that trust by demonstrating your credibility and expertise.
Post regularly and consistently
Your readers need to feel that they know, at least roughly, when you are going to post and what you are going to post about, so you need to keep to a reliable schedule. Ideally, you also want to be consistent with the length of your posts. If people come to you expecting bite-size chunks of information and you provide them with a massive essay, or vice versa, you’re going to leave them confused.
People will generally understand if you’re ill or have to post late due to a personal issue, but in order to avoid disappointing your readers, you might want to consider keeping an emergency bank of (high-quality) content that you can post when you’re unable to create fresh content.
Be upfront about any promotions and/or affiliate links
There is nothing wrong or shameful about monetising your blog, but if you try to hide the fact that you have been paid for a sponsored post or that you will earn some cash if somebody buys through your link, this will destroy the trust you have created with your readers and can even be against the law, depending on where you live.
Tell your readers how you reached your opinions on any topic
Do you have any qualifications or experience in your area? Did you simply try out whatever it was as a novice and reach a conclusion about it?
The more detail you can give your readers about why you draw your conclusions, the more credibility you have and the easier it is for your readers to decide whether or not the reasons you like or dislike a product or service would also apply to them.
Plus, if your readers know that you have a degree in food and nutrition, your healthy eating blog will be a lot more credible than if you’ve just read a few blog posts yourself. In the same way, your blog about how to run a social media management business will be far more believable if you can demonstrate that you already do run a successful social media management business.
Include pictures/video and/or infographics as much as possible
Pictures and video let the reader see what you see and can save both their time and yours. For example, in a review post, instead of spending a couple of hundred words describing visible features of a product, you can show a few pictures or a short video clip for the reader to see for themselves.
Save your words for describing your interaction with it, how it made you feel, what you think of it overall.
Similarly, infographics can be used to summarise key, takeaway points in a simple and shareable manner. At a minimum, you should aim to have one picture per blog to encapsulate what the blog is all about.
If you use external sources, make sure they’re reputable and credit them appropriately
As a blogger, you may choose to curate external content as well as share your own, personal viewpoints and experiences. In either case, if you do use information from sources other than your own personal experience, make sure that they’re reliable and reference them so that your readers can check them out for themselves.