You don’t need a publicist to manage all of your impressions, be your own PR guru, manage your brand image and reap that increase in exposure.

As an influencer, you are your own brand and with much of your career being supported by social media there is an ever pressing need to manage your own reputation, both online and in everyday life.
As the influencer marketing industry continues to soar, influencer and brand relations are developing in interesting ways; the days of a influencers reaching out to a brand is quickly becoming old practice in fact now, it’s the total opposite.

As the need for influencers grows, so do quality levels- so it’s vital to ensure that your brand is presented in the best light.

Define your personal brand a lot of us don’t know what our personal brand says about us. Don’t sweat though it is easy to build it and enhance to the point where it supports your career as a successful blogger. In short, your brand is who you are and what you want to be known for. Although this sounds like an obvious point, it is the essential foundation of all your branding efforts.

Be an expert in your niche to strengthen your presence within the influencer industry, you need to be clear on exactly which area of expertise you’re passionate about. It’s important to set aside time to think about what you’d like to achieve, how your brand can be set apart from others in addition, it’s essential to harness your skills and knowledge.

Master your behaviour
let’s face it the competition is tough and everyday this industry is getting more and more saturated. When you’re in the process of developing yourself as an influencer, you might feel that there a million of influencers out there, who have much more knowledge than you in your niche. Always remember that the things which are crucial to building your brand are not about just about knowledge; but more about behaviour.
Are you a pleasure to work with? Or do you flake out of agreements? Mutual respect and appreciation when working with others leads to your personal brand glowing – this alone will set you apart from the millions of other bloggers.

Be Yourself although curating your personal image is important, as an influencer you ultimately need to stay true to who you actually are. Look at where you excel, consider what you like and what your audience engages with. This is the essence of your brand and it’s unlikely that the ‘fake it till you make it’, attitude will be carried with conviction.

So dedicate a few moments to a little self-reflection; consider how you come across, what message you’re sending out to your audience and how your online profile paints you. You may realise your brand is stronger than you think and if not there’s always time to realign your brand goals.

Shabz is a Content Marketing Queen at DBD Media and regally contributes her expertise to the Bloggers Lounge.

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