4 Biggest Social Media Trends in 2017

Expect to see Snapchat’s ‘Spectacles’ in the street

If you’re an avid Snapchat user, then 2017 will be great for you! Earlier in November, mysterious vending machines appeared in the US, where you could buy ‘Spectacles’. These trendy shades with an in-built camera that will allow you to take videos which you can stream to your Snapchat, so you can make sure ALL your social-media worthy moments are recorded.
One of their only downsides is that the camera in the glasses is outward-facing, meaning that you can’t use them to take selfies.
Nevertheless, these glasses are still awesome, and as Snapchat is already one of the most popular social media apps, expect to see these glasses in the streets in 2017!

Actually, just expect Snapchat to dominate

With the fall of Vine (RIP), Snapchat may be the next hub for entertaining, short-format videos. When Snapchat was officially released in 2011 and became popular in 2013, it was a very quick rise to fame.
In 2016, their extremely addictive filters meant that they absolutely dominated social media, and made it the fastest growing app among teens. In 2017, their popularity can only grow.

Social video will become more popular than ever

With Youtube’s 1 billion users, and Snapchat’s 8 billion DAILY video views (yeah you read that right), videos are definitely the Internet currency of the future. This doesn’t come as a surprise: videos are engaging, entertaining and easily shareable. So if you’re a blogger who’s thinking of starting a YouTube channel, now’s the time to do it.

Instagram will increasingly become a platform for commercial use

Marketers picked up on the popularity of Instagram early on, and have been using influencers to market and sell products to massive success. The Instagram influencers ranged from internationally known, multi-media celebrities (hello Kardashian clan) to influential bloggers whom you may not recognise on the street, but nevertheless have hundreds of thousands, and even millions, of followers.
Now, with the rise of micro-influencers, where Instagrammers with small but dedicated followings are being heavily utilised by brands, we predict Instagram will become increasingly more saturated with paid advertising.

Most of these trends are a long time coming: but we definitely know that social media will continue to dominate more than ever!

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