Whether you’re a full-time or a part-time blogger, then congratulations, you’re a freelancer! You’re the boss of your own business, and you have complete freedom to work on your own terms. Freelancing however, also comes with its own challenges, as I’m sure many of you will know.
No doubt, being your own boss is hard, and it’s not made for everyone. But for all you self-starting, determined, girl-bosses out there—we’ve got the best-kept secrets on how to be a successful freelancer.
BUILD A DIGITAL (AND IRL) NETWORK
Join blogger groups (like our very own Bloggers Lounge!) and regularly check their social accounts. Why? Many brands and companies now understand the importance of influencer marketing, and they are working with blogging networks and agencies.
That’s why it’s so important to keep your finger on the pulse of blogging communities.
SO WHAT ARE GOOD SOCIAL NETWORKS FOR FREELANCING OPPORTUNITIES?
LinkedIn will no doubt, be a place where people will advertise career opportunities. However, Twitter is being used increasingly as a networking tool. Infact, any opportunities and placements are advertised on Twitter, so it’s definitely worth keeping an eye out for these.
BUT DON’T JUST BE A STALKER, REACH OUT TO BE PEOPLE!
As a blogger, you already share similar career aspirations with other bloggers! It’s all the more reason to reach out to other people-you can share tips and experiences, and create great work together. This is will be easy if you live in a city, where there will no doubt be blogger networking events you can attend.
If not, then reach out to other bloggers in your area, and suggest to form a local blogger group: trust me, there will always be bloggers around you!
GO TO NETWORKING EVENTS
Now that we have established the importance of networking online, there are plenty of events and relationships in IRL that you must invest time and energy in if you want to succeed as a freelancer.
Not only is this a great opportunity for you to find other bloggers, but these events also have lots of brands and agents; people looking out for the next new thing.
For instance, Eventbrite is a great website to find such events up and down the country!
Come prepared: market yourself as a professional and hand your card out. Remember, you’re not just a blogger, you’re a freelancing professional!
PREPARE TO BE DISAPPOINTED, BUT DON’T LET THAT STOP YOU!
Remember: when you freelancing, you are your own business and your brand. This means that it may take a while for people to truly start coming to you, as they will be more hesitant working with someone they have not heard of.
Think about it this way: you’re far more likely to buy something from a large, established brand that you’ve actually heard of, then a small brand that you haven’t.
Similarly, it may take a while for your name to be established, but if you keep creating excellent content across ALL your platforms (not just your blog, but your Instagram, twitter etc.) and keep marketing yourself, you will eventually grow your followers, and thus, your reputation as a freelancer.
Essentially, freelancing can seem daunting, and it’s not for no reason- it certainly comes with its own challenges! But if you’ve got the drive and the determination to not a few setbacks stop you, soon you can call yourself a professional freelancer!