There is often a dilemma when writing a title for your blog post; shall I optimise for search engines, or for people?
By this I mean should we be writing titles easy for search engines to understand, and therefore increase your chances of your post ranking, or creatively for people to engage a person?
You would likely have heard the importance of getting your keywords into your blog post, and most importantly into the title. But, this can make your titles boring, and therefore reduce your chances of getting your readers to actually click through to your post.
As an example, let’s say you are a food blogger and you are writing a post on cooking banana bread. Now let’s consider two title options:
1. “How to Make Banana Bread”
2. “Brilliant Banana Bread Recipe to Get the Taste Buds Bouncing!”
Now it’s obvious which title Google is going to understand; clearly the first one. But which one would you click on? Most likely the second one.
So is there a way of keeping your post optimised for search engines, but without sounding bland, and therefore sacrificing potential click through.
There is indeed.
Sticking with the example, by taking elements of both you can create a title to both satisfy search engines and your audience. Start your title off with a very simple phrase, a phrase that search engines can easily understand. Then, add in a colon and finish of your title with something more creative. Such as:
“How to Make Banana Bread: Your Guide to Get those Taste Buds Bouncing!”
Say you’re a fashion blogger, blogging about fashion trends for Winter 2016, your title could be:
“Winter 2016 Fashion Trends: What’s Hot and What’s Not”
A good title for a food blogger blogging about Paris’s top restaurants would be:
“Best Restaurants in Paris: The complete Guide!”
So, in short, the first half of the title is to let Google know what your post is about and the second half is to engage your readers.
No need to go overboard with this, or use it as gospel. It’s simply a nice trick to use if you are ever stuck which way to go.