Ready to Go Pro? Blogger Contracts: The Basics

Ready to go pro? Blogger contracts: The Basics and What you need to know

First of all, happy Friday and Bank Holiday Weekend!

Now, down to business…
So you’ve been blogging for a while, and now you’re ready to go pro! You’ve got your media pack together, you’ve got the attention of a brand you love and maybe they’re sending you some samples to review…

Your career as a blogger is finally taking off!

In all of this excitement, it’s important not to forget about your contract, and all that legal stuff. Remember: you’re not JUST a blogger, you’re also a freelancer, and a business-woman (or man!). What this means is that you’re a professional, and as you work with more and more brands, it’s crucial that you both agree to the terms of your campaign by clearly setting these out in a legal document.

Contracts may be the least glamorous aspect of being a blogger, but they’re crucial for your success.

So why do I need a contract?

We know you can’t wait to start working with brands, but it’s important to remember that when you’re working with a brand, you are advertising for them. In essence, you are providing them with a service that will help them either to directly gain profit OR to help raise their brand awareness. Either way, your service is valuable.

If you’re a blogger, especially one who’s just starting out, it’s important to remember this. Just because you are still working on growing your audience, this does not mean they are allowed to take advantage of you.

Just in case this happens, it is a very good idea to have your exact terms and conditions: including your pay rates, all neatly tied together in a contract.

Hopefully this won’t happen to you, but in your career, mistakes and misunderstandings will be made. So it is super-important to have a contract with your terms written down. This way, if a brand tries to go back on their word, or demand that you do more than what you are being paid for, you have evidence that they are overstepping.


It’s all about the impression you make, and any freelancer will tell you that a key for other brands taking yourself seriously is to take yourself seriously first.

For brands to start treating you like the professional freelancer you are, having a contract, and making demands that you are treated fairly shows that your time and your content is valuable.

For you to be a truly successful blogger, it’s crucial that you are well-versed in this legal stuff as well the more glamorous aspects of your role.


Especially if you’re a newbie!

It’s difficult to know where to start with the legal side of things, and what exactly to include in a contract… which is exactly why we’re working on a brand new series of posts and downloadable content to help you guys out!

From what to include in a contract, and tips on how to be a successful freelancer, we’ve got some good stuff coming up for you guys so watch this space!

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Comments (2)

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  1. Definitely something I am trying to take on board. I work a lot with brands and PRs but I’m keen to take the blog to the next level. These tips will be invaluable!

  2. Thanks for the info. Following…

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