With us being half way through January, now is the perfect time to begin thinking about what the year ahead might bring for us bloggers, and ways in which we can step up our methods to ensure we’re really getting the most out of our blogging endeavours. Check out my list below on blogging development in 2016.
Subscribers: for the past 2 years, a huge number of brands have set requirements for bloggers, with particular focus on how big their collective social following is. Although gaining subscribers shouldn’t be the only motive for blogging, you should stay aware that you will likely be asked to share these details.
Tracking: brands are getting savvier with the importance of analytics and tracking the results of blogger campaigns. It’s not unusual for brands to supply bloggers with UTM tracking code to measure their ROI of a campaign and may well be something that increases in 2016.
Brand Ambassadors: rather than short term, one off collaborations, a focus on long term working relations with bloggers will begin, and a more intimate relationship between content creator and brand will be utilised.
More video content: with the arrival of Periscope and soon to arrive; Facebook Live, we are sure to see more and more of our content being created within a video format… lucky for all you YouTubers!
Fulfilling blog posts: not only does Google give higher authority scores to blog posts over 500 words, brands do too and will quite likely expect blog posts to be plumped out with supporting content such as engaging images, infographics and of course keywords.
Longer Tweets: with Twitter planning to introduce a beyond 140 character limit, we are definitely going to see a lot more creativity in Twitter content.
So there you have it, 6 of our blogging predictions for 2016! Do you agree, disagree or think we’ve missed some important points? Comment below and let us know!