The benefits of blogging for online influencers Social media sites come and go.  While Facebook may be right at the top of the social media tree just now (at least in terms of raw numbers), once upon a time that was true of MySpace (and before that there was Friendster…)....
Content marketing and its spin-off, influencer marketing, are big business and, if you haven’t already got in on the game, it’s time to make the leap. You don’t want to miss out on what influencer marketing can offer you and your brand, so here are three key developments we expect...
We caught up with Vicki Archer, fashion and beauty blogger living in the south of France, to see what advice she has for any new bloggers, and the ways in which blogging has changed her life. 1. Can you firstly tell us a little bit about yourself and the blog?...
I was recently asked to write a follow-up article on a post I wrote a while ago on getting paid to work with brands on your blog. This is always a hot topic on the lips and minds of bloggers – for some people making an income from a blog...
Sometimes we all get behind on blog writing, and we get the all too common ‘blog guilt’ – causing us to churn out a quick post that probably isn’t our best work. You know what I mean, the occasional post with very little substance. Variety on your blog is important,...
Plugins make your blogging life so much easier! Used effectively, they can help you blog more productively, share your posts everywhere with one click and take your operation to the next level! There are tonnes of recommendations out there, but we’ve researched some and compiled a list that we think...
For some, blogging is about personal passions, getting your thoughts onto a page, earning some money, or even being the authoritative voice on a subject. Whatever you write about there’s a high chance that you’d like a few people to actually see and read your posts – why else would...
So, a brand has approached you? That’s great! If they genuinely like your work and you feel that what they are offering is in-line with your blog and what your readers would like to see – then go for it! However when we move into brands offering to pay...
Being a good blogger is being a good writer, and all good writers know that you need to keep your output closely targeted to the right audience if you want to be successful. The key to captivated audiences is to know who you’re writing for, and to be consistent....
We’ve said it countless times before, and you’ve no doubt heard it infinite times before, but setting goals is important. Yawn. We all know this – but the real trick is learning what goals YOU need to be setting, and to know when you’re about to achieve your goals, or...